IRAN: REGULATING TO FACILITATE IN A PANDEMIC

As coronavirus (COVID-19) spread across the
world, it severely impacted many businesses, and
social distancing, quarantine periods and crowd
restrictions disrupted a wide variety of different
industries. In Iran also, many live events, such as sports
matches, concerts and other social gatherings were
cancelled. In the movie sector, many traditional film
studios had no idea how or when they would be able to
produce new movies.
While many businesses have been hit severely by
this outbreak, audiovisual media service providers
have generally continued successfully throughout the
pandemic.
Lockdown and quarantine have contributed to an
increased use of media as a source of entertainment.
After movie theatres and cinemas were closed, most
digital content companies saw a surge in demand as
more and more people stayed at home and signed up
to these platforms. Tens of millions of homebound
consumers joined these streaming services in search of
entertainment and to alleviate loneliness and boredom
while in isolation. Without cinemas, theatres, cafes,
libraries, concerts and other live events, Iran’s 70
million internet users turned to video on demand (VOD)
services as a source of entertainment. The increase in the
consumption of online media content resulted in the
widespread growth of the streaming market.

ادامه این گزارش را میتوانید از اینجا مطالعه کنید.